Floor-to-ceiling, life-like 1,200-dpi graphics produced by Beyond Digital Imaging on HP latex printing systems are helping visitors immerse themselves in the world of dinosaurs at an exciting new exhibit at the Royal Ontario Museum (ROM) in Toronto.
The exhibition creates a view of the world during the Triassic, Jurassic and Cretaceous periods through the use of scientific fossil evidence. The details are accurately brought to life with more than 100 print panels covering approximately 10,000 square feet with rich colours and a size that lives up to the incredible grandeur of the dinosaur age.
The longest single mural within the exhibit is more than 125 feet long. No matter where a visitor stands within the exhibition, the effect is an overall feeling of being transported to a lost world. To transform the distant past into realistic life-sized colour images for its new Ultimate Dinosaurs: Giants from Gondwana Exhibition, the museum turned to Beyond Digital Imaging for a solution.
The ROM's key criteria for its choice of printers extended beyond getting the best image quality and cost. The museum also needed a product that will easily come off the walls without damaging them after the exhibition ends. The ROM also considered sustainability and environmental impact when making its choice.
"The success of the exhibit depended on creating a captivating lost world for our visitors that would entertain and educate people of all ages," said Dave Hollands, Head of Design, Royal Ontario Museum. "Working with Beyond Digital Imaging and their use of HP latex print technology was an easy choice for us as we knew they could deliver astonishing graphics that were durable and faithfully showcase our enormous, scientifically accurate mural art. We also are always on the lookout for products that are odourless and environmentally friendly. We'd definitely look to specify using latex printing in the future."
"It's no small feat to change the world around us and that's just what HP latex printing systems do – both literally and figuratively," said Mark Lehmann, V.P., Large Format, HP Canada. "Beyond Digital Imaging's work showcases the dynamic opportunities to create graphics that engage and delight viewers while also focusing on a technology with proven environmental benefits."
Beyond Digital Imaging considered several key factors to determine the best approach for creating the exhibit:
- Limited timeline to print and install the graphics
- Huge file sizes (up to 10 gigabytes for a wall 16 feet high by 130 feet long)
- Strong emphasis on using vibrant and accurate colour representation
- Preference for an environmentally sustainable print medium
"Choosing the right materials is essential for any job we consider," said Larry Chan, owner, Beyond Digital Imaging. "When considering the needs of this busy and high-impact exhibit, we knew HP's latex print technology was the best choice for three main reasons: Quality, durability and environmental sustainability. We worked together with the ROM on the choice of 3M Media to allow for easy removal with minimal damages to walls when the time comes at the end of the exhibit.
Latex Inks are water-based, do not require special handling and are designed to reduce the impact of printing on the environment. They are ideal for wide and super-wide applications such as signage used in event spaces, and indoor and outdoor applications.
More information: www.hp.com, www.bdimaging.com and www.rom.on.ca