"You guy's ROCK for large format!" - Barrie Speedway

The Barrie Speedway was purchased by new owners in the spring of 2011.The track owner envisioned a re-branding of the track venue using their newly designed logo to help bring out their unique identity. The grandstand location was suggested for high visibility.A detailed feasability study was made to attach a super-wide banner to the roof of the grandstand. This would allow for high visibility from the main entrance to the track.BDI designed the logo, printed the banner, and installed it to the rooftop in addition to on-site signage and flags. The rooftop banner uses mesh material and measures 14' x 125'The final result was a beautifully re-branded venue, delivered on time and on budget for our client.